Social commerce CRM

Turn Social Media Enquiries Into Orders

Customers often tell businesses exactly when they are ready to buy: “Price?”, “Available?”, “Link?”, “How can I order?”, “Can you deliver?” and “Where can I buy this?”

LeadCat is a social sales CRM that helps businesses manage supported enquiries from Instagram, Facebook and WhatsApp, give each sales lead an owner and move ready customers toward the relevant business storefront.

Don’t just manage the enquiry. Help close the sale while buying intent is hot.

See LeadCat in Action Explore Instagram CRM

From Social Enquiry to a Buying Destination

Social enquiry → buying intent captured → lead owned in LeadCat → product identified by the team → relevant product link shared → customer views the item → configured order flow.

A team member selects the relevant catalogue item. LeadCat does not automatically infer a product from every comment. For an eligible storefront configured for online buying, the journey can continue through cart, checkout and order placement.

Buying Intent Has a Short Life

Questions about price, availability, size, delivery, location, a product link or how to buy can signal potential purchase intent. Every extra wait or repeated question adds friction.

Capturing the Lead Is Only the Beginning

LeadCat’s objective is to shorten the path when someone is already ready to buy. When a customer is ready to purchase, the next step should be as simple as possible.

Move Ready Buyers From Enquiry to Storefront

A supported enquiry can enter LeadCat, where the team identifies the relevant product or service and shares the appropriate LeadCat storefront or product link. The customer can view images, pricing, variants and availability.

Example: From “Price?” to an Order

  1. LeadCat captures or manages the supported social enquiry as a trackable lead.
  2. A team member owns the enquiry and identifies the relevant catalogue item.
  3. LeadCat generates a customer-safe product link connected to that lead.
  4. The customer views the product, price, options and availability.
  5. When online buying is configured, the customer can continue through cart, checkout and order placement.

A Storefront Built Into the Sales Journey

Eligible businesses can publish a branded LeadCat storefront with a unique URL, product and service catalogues, categories, images, pricing, variants, availability and featured items.

Social CRM + Storefront

Traditional ecommerce starts with website discovery and search. LeadCat social commerce starts with customer interest: social enquiry → LeadCat manages intent → relevant buying destination → purchase journey. LeadCat starts from customer intent, not anonymous website traffic.

One Sales Journey Across Social Channels

Instagram CRM manages supported comments and messages. Facebook Lead CRM manages supported Page enquiries. WhatsApp CRM manages supported connected enquiries or manually entered WhatsApp leads.

Read the guide to managing Instagram comments without losing sales enquiries.

Who Can Use Social Commerce CRM?

It may be particularly useful for fashion, jewellery, footwear, furniture, home décor, gifts, beauty, D2C, electronics, wholesale and local retail businesses that receive frequent product enquiries through social media.

Reduce the Distance Between Interest and Purchase

Capture → Respond → Buy. Make it easier for an interested customer to reach the relevant buying destination without repeating the enquiry.

LeadCat Doesn’t Stop at the Lead

LeadCat is designed to help businesses capture social-media buying intent, manage the sales conversation and make it easier for ready customers to move toward a relevant LeadCat storefront and, when configured, an order flow.

Frequently Asked Questions

What is a social commerce CRM?

It combines social enquiry and lead management with a route toward relevant products, services and order activity.

Can Instagram enquiries become sales leads in LeadCat?

Yes. With an eligible connected Instagram professional account, supported comments and messages can create or update tenant-scoped leads.

Can I send customers a product or storefront link from LeadCat?

In an eligible Commerce workspace, an authorised team member can select an active catalogue item and generate a customer-safe link. LeadCat does not automatically match every enquiry to a product.

Does LeadCat provide a storefront?

Yes, for eligible businesses with LeadCat Commerce enabled.

Can customers add products to cart and checkout?

Yes, when the eligible business has configured a product for online buying and completed the required Commerce setup.

Can LeadCat manage enquiries from Instagram, Facebook and WhatsApp?

LeadCat supports lead workflows across these channels, but capture and reply capabilities differ by channel and require eligible provider connections.

Is LeadCat an ecommerce platform?

LeadCat is primarily a social sales CRM. LeadCat Commerce adds storefront and buying capabilities for eligible businesses.

How is LeadCat different from a normal CRM?

LeadCat is designed around social enquiries and can connect an eligible Commerce lead to a relevant storefront or product link.

Turn More Social Enquiries Into Sales

Turn “Price?”, “Available?”, “Link?” and “How can I order?” into a structured sales journey.

Get Started See how LeadCat manages Instagram enquiries